Ecommerce

Shoppers are abandoning the high street in favour of the internet. Consumers are flocking online to take advantage of the convenient, fast and consumer empowering facilities the internet offers. This section provides important insights into what shoppers are doing online and the important role that the internet is playing in the purchase cycle.

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• BMRB eCommerce Summary 2005
Find out how many people are shopping online, how much they're spending and what they are buying with some of the latest research findings from BMRB's Internet Monitor.
Note: Available to members only

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• Nielsen NetRatings: christmas shopping online
Insight from Nielsen NetRatings looking at the reasons people give for shopping online at Christmas and how they go about finding the sites they buy from.
Note: Available to members only

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• The role of the internet in the car purchasing process
This informative research from MSN examines the role of the internet in the car purchasing decision making process. It also seeks to establish its relative importance compared to other information sources, its perceived advantages and disadvantages, and understand specifically what the Internet is used for.
Note: Available to members only

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