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The role of B2B websites

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Creative Showcase

Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

AOP study: the role of B2B websites - 2005

This insightful study from the UK Association of Online Publishers explores how strategic planning agencies view B2B websites and what barriers might exist to their inclusion on media schedules. It also examines the relationship business decision makers have with B2B sites and the role they play in the decision making process.

Downloads Available
AOP B2B Research - Mar 05 (451k)
This insightful study from the UK Association of Online Publishers explores how strategic planning agencies view B2B websites and what barriers might exist to their inclusion on media schedules. It also examines the relationship business decision makers have with B2B sites and the role they play in the decision making process.

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