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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Google considers charging for YouTube


Web users may soon have to pay to view full length television programmes on video streaming website YouTube, which would not carry advertisements.

Friday, 4 December 2009

The All Things Digital website reports that preliminary talks are underway between the company's bosses and the networks and studios that own the shows.

It is proposed that consumers will be able to view programmes on YouTube for $1.99 (£1.20) from the day after they are first aired on broadcast or cable.

By paying a fee, customers will gain access to shows where the ads have been taken out.

In recent weeks, YouTube has announced deals with Channel 4 and Five, which involve the network's shows being available to watch on the video sharing site for free.

Both channels will receive a cut of the display advertising revenue, while also holding a branded presence on the Google-owned site.

Some of the series available to watch for free on YouTube include Channel 4 productions Peep Show and Shameless, as well as Five's Australian soaps and British offerings.

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