Regulatory affairs: goals

As the trade body for internet marketing, it is our role to be actively involved in the major legal and regulatory issues facing the UK market. In 2008, the IAB launched its Regulatory Affairs function in response to a growing need for education, to further promote the internet’s importance within the media, political and regulatory landscape, as well as to clarify the role of marketers in ensuring the industry remains robust and responsible. Our three main goals in this area are to:

• Lobby for the optimal regulatory environment for online advertising.

• Help educate key stakeholders about how online advertising works and how the IAB is approaching regulatory and public policy issues.

• Raise awareness and understanding of regulatory issues amongst the IAB's membership.