NMA FMCG website inspections

Country Life

Sophia Morrell 11.09.07

This simple and attractive site is used to push British butter brand Country Life. The site has a fair amount of content on the farmers behind the products, a timeline of production and a section on the standards the brand adheres to.

Revels Eviciton

Danielle Long 23.02.07

The Revels brand has always been very good at not taking itself too seriously, playing on the fact that there’s usually one flavour you don’t like. This site allows you to vote via an online game for whichever flavours you want to kick out. It’s a fun, well-made site.

The Natural Confectionery Company

Danielle Long 23.10.08

The Natural Confectionery Company site features all the usual nutritional information, along with an animation telling the story of the brand, plus areas to sign up for product news. There’s also a Fun Stuff section featuring the Mini Movie Maker, which lets you direct your own short film featuring the sweets. The idea fits the brand well, but more quirky content would make the site an experience to keep going back to.

Nimble Bread

Luan Goldie 18.10.07

A surprisingly engaging site. You can browse sandwich recipes, from the ordinary ones to the more exciting, then forward the best ones on. The site also offers 52 healthy eating tips and you can even send in your health questions. Annoyingly, the tips come as a downloadable PDF. There’s not much content, but for the site of a low-calorie bread it’s enough.

Persil

Sophia Morrell 12.07.07

The cheerfully designed site offers various sections that will delight both parents and children, ranging from how to remove a stubborn beetroot stain to the nostalgia-inducing ‘33 things to do before you’re 10’ list. For the domestically challenged, there’s a helpful section decoding those unfathomable care instruction symbols, a simple if unimaginative layout makes the tips easily accessible.

L’Oréal Paris

Danielle Long 24.01.08

L’Oréal Paris’s new global website is an extensive and stylish destination full of beauty. The four major categories are: skincare, haircare, hair colour and cosmetics. The content and features focus around personalisation, the site acts as your own stylist. It has an extensive ‘Can I help you?’ tool that includes product information and videos with advice from experts. Branding is excellent, with all the celebrity brand ambassadors featuring, plus clubs, offers and competitions.

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