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  7. FMCG vertical
  1. Internet marketing
    1. Internet marketing guides
      1. FMCG vertical
        1. Introduction
        2. Useful FMCG websites
        3. Key FMCG research and stats
        4. Expert tips: part one
        5. Expert tips: part two
        6. Leading FMCG brands
        7. Creative showcase winners
        8. FMCG website inspections
        9. FMCG brand engagement studies
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

FMCG vertical


We’ve stacked this handy digestible guide with stats, research and concrete proof that online can really work for FMCG brands, just to make your life that little bit easier. And with case studies on search, display, social media disciplines such as viral seeding and widgets, as well as our new favourite, mobile advertising, we hope we’ve provided the perfect companion for every FMCG marketer in the UK today. Happy reading!

 
Handbook chapters
 
Explore More*
 
FMCG vertical
 
FMCG Handbook

Download part five of the IAB vertical series on the FMCG Sector for the latest information and essential tips from online travel marketers.
Explore More*
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