Events By Subject: IN-GAME ADVERTISING
The IAB presents an interactive, experiential showcase for advertising on games consoles and online gaming platforms.
SUBJECT: IN-GAME ADVERTISING
Read MoreOf all the online disciplines, in-game advertising has to be one of the most exciting. Dynamic in-game advertising exploits the power of web 2.0, enabling marketers to place their brands in front of gamers in real-time; they can also update them, track them, and measure their effectiveness.
SUBJECT: IN-GAME ADVERTISING
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