Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Event Archive

Here you can find the presentation materials from all our previous events.

Event Archive

30 JUL 2010 : TRAINING : Metrics and optimisation course

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance. If you need to learn more about measuring and managing digital ROI this course is essential for you.

"I’d recommend anyone, at any level attend Metrics and Optimisation. A very well put together and engaging course. Even if you think you’re fully up to speed with the latest tools and know what you should and shouldn’t be measuring, this course will make you think again!"
Regan Maloney, Digital Planning Director, BEC London

SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

25 AUG 2010 : SPECIAL : Summer of video

Hallelujah! 2010 is like, totally shaping up to be the most important year for online video. Here at the IAB we think it’s time for you – yes YOU, reading this! - to peace out and learn why agencies, publishers and advertisers must learn to embrace and love online video. Show video some love and it will love you back dudes!
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

22 JUL 2010 : SEMINARS : Brand building through search

Well over 50% of top brands already use search for brand building, so be sure not to get left behind!
SUBJECT: BRANDINGRead More

20 JUL 2010 : TRAINING : Digital strategy course

Run over one day this course will give delegates a comprehensive guide to the key digital marketing disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More