Event Archive

Back for the third year running, the IAB travel forum provided travel brands with the tools to engage with their audience in order to stay one step ahead of the competition.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Being able to identify people’s location has also been one of the USPs for mobile.
SUBJECT: MOBILE MARKETINGRead More

Hallelujah! 2010 is like, totally shaping up to be the most important year for online video. Here at the IAB we think it’s time for you - yes YOU, reading this! - to peace out and learn why agencies, publishers and advertisers must learn to embrace and love online video. Show video some love and it will love you back dudes!
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Our first dedicated measurement seminar this year, this event will delved into the world of online measurement.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

The first research breakfast event gives IAB members the chance to catch up on any recent pieces of IAB research that they might of missed.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

The IAB and ESPN conducted research before and after the World Cup looking at football fans and their media consumption habits, attitudes to social media, mobile usage and interaction with brands during the tournament.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Well over 50% of top brands already use search for brand building, so be sure not to get left behind!
SUBJECT: BRANDINGRead More

Run over one day this course will give delegates a comprehensive guide to the key digital marketing disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Back for the second year in a row, the 13th July saw the return of the IAB FMCG forum.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Like traditional marketing methods digital marketing activity is most effective when employed as part of an overall strategy, occasionally dabbling in Facebook is not going to mean your brand reaches the top of the digital hill. Run over two days this course will give delegates a comprehensive guide to the key digital marketing disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

It is now essential for all marketers and agency staff to have the knowledge, skills and confidence to make the most of the opportunities offered by digital marketing.

Run over three days, the Digital Foundation course will provide you with a comprehensive digital overview.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

I Blame Coco to headline the IAB's social media party on 8th July!
SUBJECT: SOCIAL MEDIARead More

This new 1 day course is the definitive practical training to enable you to harness the power of this growing medium. Incorporating the latest IAB research, case studies ,talks from industry leading specialists and practical workshops which enable you to get going as soon as you get back to your office.

SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

The IAB's biggest mobile event to date: IAB engage for mobile.
SUBJECT: MOBILE MARKETINGRead More

This workshop demonstrated firsthand how advertisers can use online lead generation to its full potential.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Internet marketing now has a strong role to play in the fashion industry, with an increasing amount of brands using online to increase their profile and promote their products.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Interact Congress 2010: Get set for a hot debate on online branding.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

The IAB presents an interactive, experiential showcase for advertising on games consoles and online gaming platforms.
SUBJECT: IN-GAME ADVERTISINGRead More

The IAB’s Customer Conversion Journey Research analyses the user journeys taken by online customers of three travel brands - British Airways, Virgin Atlantic and BMI.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

The web has made it easy for brands to communicate with customers around the globe with a touch of a button.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Continuing with our demographic series from last year, this seminar explored the online behavior of the silver surfers.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

For the second year in a row, The IAB / PwC mobile ad spend study will accurately answer how much is spent on mobile advertising.
SUBJECT: MOBILE MARKETINGRead More

The biggest Video event in the IAB calendar - a thorough look at all aspects of video online.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

IAB Social Media Council launches Social Media Practitioner Programmee to educate new starters.
SUBJECT: SOCIAL MEDIARead More

In the first Creative Showcase seminar of 2010, we will present the winners from January - March.
SUBJECT: CREATIVITYRead More

We’re all publishers now, building branded content that users value, share and return to. And content is the valuable asset that’s at the heart of the experience that distinguishes one brand from another.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

A first from the IAB, this event gave practical advice and tips on how best to use mobile search.
SUBJECT: MOBILE MARKETINGRead More

This seminar will present the results of our biannual online adspend study, conducted in collaboration with PwC, for the whole of 2009.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Come and celebrate the best internet marketing campaigns of 2009.
SUBJECT: CREATIVITYRead More

St Patricks day this year marked the IAB’s annual Search forum and the launch of the IAB’s latest publication on Search & Social Media in association with Microsoft Bing.
SUBJECT: SEARCHRead More

This half-day email marketing workshop was an educational networking event where participants gained an insight into email marketing and all of its key elements, including many email marketing campaigns.
SUBJECT: EMAIL MARKETINGRead More

The IAB’s Affiliate Marketing Workshop returned on 9th March.
SUBJECT: AFFILIATE MARKETINGRead More

The IAB parnered with Work Research to give a snapshot of the latest views from the top 10 agencies and clients.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

As mobile internet usage continues to grow rapidly, with now over 35% of 18-35 year olds now accessing the mobile internet every month, understanding mobile advertising is becoming increasingly important.
SUBJECT: MOBILE MARKETINGRead More

For most of the UK the internet is the first stop for researching, comparing prices and hopefully making that final purchase, with nearly half the adult population of the UK purchasing goods online during the last quarter of 2009 (British Population Survey).
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

As part of this hour long session, the IAB Search Council, the UK’s leading body for search marketing education and expertise, will provide industry-approved advice in six bitesize chunks.
SUBJECT: SEARCHRead More

The birth of the digital era has created a home for many a niche community. Whether you’re into wine, comic books, naked skydiving or multi-coloured coats made from human skin, there’s bound to be plenty of discussions, forums and blogs to engage your interest online.
SUBJECT: SOCIAL MEDIARead More

Motion: the importance of picking your battles online: when, where and why should brands respond to consumers in social media?
SUBJECT: SOCIAL MEDIARead More

In the third Creative Showcase seminar of 2009, we will present the winners from September - November.
SUBJECT: CREATIVITYRead More

Social media is not a marketing tool; it’s a public platform for conversation. So how does paid and sponsored advertising fit into the space - if at all?
SUBJECT: SOCIAL MEDIARead More

The world of Online Publishers is changing dramatically but one thing remains the same: search is the gateway to audiences. Are you sure your business is doing everything it can to secure the right audience and maximise revenue from search?
SUBJECT: SEARCHRead More

With around 100,000 apps and over 2 billion downloads for the iPhone alone, app usage has exploded and is growing rapidly every day.
SUBJECT: MOBILE MARKETINGRead More

The IAB hosted their first Online Lead Generation Seminar. As one of the fast growing channels, Online Lead Generation is massively growing in interest. This event (presented by the Lead Generation Taskforce) took delegates through the full life cycle of a campaign and give best practise tips and guidelines along the way.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Join the IAB at the Palace of Westminster for a lively debate where the motion will be In digital, data is the only currency.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Now in its 5th spectacular year, IAB Engage was back to expand your minds and flex those marketing muscles in the biggest and most influential conference the UK online and mobile advertising industry has ever seen.
SUBJECT: IAB ENGAGE CONFERENCESRead More

This event has been designed for clients and client services teams.
SUBJECT: SOCIAL MEDIARead More

Social media is one of the most exciting forms of communication to date, particularly when married with other types of marketing such as search, PR and online display.
SUBJECT: SOCIAL MEDIARead More

Using social media effectively within the B2B arena can be a tough nut to crack, but just as big consumer brands crave conversations with their audiences, so too should businesses targeting more specific groups and looking to develop long-term relationships and raise their industry profile.
SUBJECT: SOCIAL MEDIARead More

The well-documented credit crunch has been on everybody’s minds over the past 18 months, but despite the doom and gloom, digital media has been operating with a ‘business as usual’ mentality, going from strength to strength in the face of financial uncertainty.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Continuing with our demographic series, this seminar will explore the online behaviour of men.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

For 10 years or more search has been incredible simple.
SUBJECT: SEARCHRead More

In the second Creative Showcase seminar of 2009, we will present the winners from May - August.
SUBJECT: CREATIVITYRead More

The travel sector was one of the first to truly embrace the online medium and is still one of the most innovative and competitive sectors in the online space.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Digital Projects require a whole different set of jargon, people, skills and knowledge to budget, plan and implement. Designed for those taking their first steps into digital production and project management this course delivers the real and practical knowledge needed to understand the steps and processes involved in managing digital projects and therefore avoid the pitfalls, communicate effectively and manage internal and external requirements and expectations.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Internet marketing has always been a key tool for the entertainment industry.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

We’ve all heard how the mobile industry has expanded, we know consumers are ready to embrace the medium, we’ve seen hundreds of useful and not-so-useful apps popping up left, right and centre.
SUBJECT: MOBILE MARKETINGRead More

In conjunction with the IAB’s Affiliate Marketing Council this workshop gave delegates practical hands on experience and insights on the latest thinking and trends within affiliate marketing.
SUBJECT: AFFILIATE MARKETINGRead More

It’s no longer enough for brands to simply exist online, as consumers live and breathe the medium, so too should marketers keen to drive their organisations forward in the digital age.
SUBJECT: BRANDINGRead More

This seminar - the second session in our demographic series - follows on from the ‘Let's hear it for the girls’ event of last year.
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Social media is certainly the celebrity of the digital world – rarely out of the media, it has excited and inspired marketers like no other form of communication in history.
SUBJECT: SOCIAL MEDIARead More

A first for the IAB, this mobile workshop will take you through all the key steps to help you to build an effective mobile site for your business.
SUBJECT: MOBILE MARKETINGRead More

FMCG marketing is about getting your brand front-of-mind and setting yourself apart from the competition.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

The consumer has become more sophisticated and now has an expectation of brands and what they will find online. However many luxury brands worried about the loss of control over their brand have been slow to fully explore the medium.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

This hands on workshop will illustrate how technology can liberate creativity.
SUBJECT: CREATIVITYRead More

Affiliate marketing will drive more than £4bn in online sales during 2009. This dynamic and growing area of online marketing is becoming ever more important to marketers and sales managers alike looking for transparency and ROI.
SUBJECT: AFFILIATE MARKETINGRead More

In-game advertising is one of the most exciting online disciplines.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

With 29.6 million people in the UK accessing online video in January 2009, advertisers can no longer ignore one of the primary uses of the internet (comScore).
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

In the first of our demographic series, this seminar covered sessions on the online behaviour of 16-24 year olds.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Dragon’s Den meets the IAB and mobile.
SUBJECT: MOBILE MARKETINGRead More

In the first Creative Showcase seminar of 2009, we will present the winners from January - April.
SUBJECT: CREATIVITYRead More

The IAB / PwC mobile ad spend study will for the first time accurately answer how much is spent on mobile advertising.
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The automotive industry was one of the first industries to embrace online and has steadily climbed the ranks to become the second highest online spender in the UK.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Mobile advertising has been on the radar for a good few years now but we are still hearing people talk about the allusive “year of mobile”. What is holding mobile advertising back? Is it the consumer? Is it the mobile phone providers? Is it handset technology? Or is it quite simply that mobile advertising is too expensive?
SUBJECT: MOBILE MARKETINGRead More

This seminar will present the results of our biannual online adspend study, conducted in collaboration with PwC, for the whole of 2008.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Podcasting has seen a massive growth in the last couple of years but is arguably still not being exploited to its full potential by most brands.
SUBJECT: SOCIAL MEDIARead More

Search is one of the oldest forms of online advertising yet remains one of the most dynamic, as technical innovation continues and consumer behaviour becomes more sophisticated.
SUBJECT: SEARCHRead More

The internet has created a fundamental shift in the communications timeline in cinema and has extended the traditional four week marketing window.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Behavioural advertising is a much discussed issue, but the practice still attracts plenty of controversy - particularly where privacy issues are concerned.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Existing websites can look drab, uninspiring and the navigation can be far from intuitive. This hands-on workshop is for anyone wanting to improve their current website in order to drive sales and create a greater web presence.
SUBJECT: CREATIVITYRead More

Video advertising has been available for a few years with some great success but with all the different formats and types of technology available how do you decide which one is right for your brand? How do you make sure that you create content in the right format for your product?
SUBJECT: CREATIVITYRead More

Social media has long been making its mark on the communications plans of UK marketers, as an engaging, innovative and highly interactive online discipline.
SUBJECT: SOCIAL MEDIARead More

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.
SUBJECT: EMAIL MARKETINGRead More

With a quarter of the population using the mobile internet, brands can no longer afford to ignore it.
SUBJECT: MOBILE MARKETINGRead More

In July 2008 the IAB Search Council, consisting of senior search experts from search engines, agencies, tech providers and a panel of the UK’s top advertisers, released the IAB’s Search Help Centre.
SUBJECT: SEARCHRead More

In today’s uncertain economic climate, forecasting is becoming even more crucial to our industry.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

This workshop is key for anyone learning to get to grips the wonderful world of search marketing.
SUBJECT: SEARCHRead More

The cream of the creative crop join together to celebrate the best internet marketing campaigns of 2008.
SUBJECT: CREATIVITYRead More

B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.
SUBJECT: B2BRead More

In the third Creative Showcase seminar of 2008, we will present the winners from August - November.
SUBJECT: CREATIVITYRead More

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.
SUBJECT: EMAIL MARKETINGRead More

In these testing times, there’s one thing we can certainly rely on – that online and the finance industry have formed a bond that would now be impossible to break.
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In such a fast-paced, ever-evolving world, online is subject to extensive debate - changing behaviour, trends, bandwagons and the constant emergence of new advertising formats have been both a help and a hindrance to its development. One thing’s for sure, the web has come from nowhere in 10 years to challenge TV as the biggest marketing medium in the UK.
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This seminar will present the results of our biannual online adspend study, conducted in collaboration with PwC, for the first half of 2008.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Mobile marketing and advertising is coming of age as an effective advertising channel, while not quite “the year of mobile,” the foundations have been laid for marketers to move past the purely experimental and onto executing highly effective and rewarding mobile campaigns.
SUBJECT: MOBILE MARKETINGRead More

After years of male dominance, the UK Internet population now has a slight majority of females, 50.5% and it looks set to continue. Female media consumption has changed, with women embracing online and using it for everything from social networking to shopping to paying household bills.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Online media can be some of the richest creative avenues to explore, and thanks to broadband advertisers can now reach their audiences with highly creative executions unrestricted by slow connection speeds. Online creativity has come a long way and is changing constantly pushing the boundaries but there are still a lot of uncreative, thoughtless campaigns out there.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

As one of the fastest growing areas within affiliate marketing, loyalty and cashback sites have come to play an increasingly important part within affiliate programmes. Cashback and loyalty sites are responsible for delivering a large volume of sales and often attract strong and vocal communities.
SUBJECT: AFFILIATE MARKETINGRead More

With the help of our newly launched Social Media Council, this seminar will provide you with the do’s, don’ts, why’s, what’s and how’s of social media, cutting through the hype to provide you with all the useful tips you need to execute highly successful campaigns.
SUBJECT: SOCIAL MEDIARead More

Online and the travel industry are perfect companions, with the medium now integral to the researching and purchasing process. Using a broad spectrum of internet advertising disciplines, the travel marketer is fully able to exploit the immediacy and convenience of online to raise awareness, build their brands, establish relationships and keep in touch with consumers, as well as driving that all-important sale.
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THE MOTION: Online advertising doesn’t need to be creative
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

In the second Creative Showcase seminar of 2008 we will present the winners from May - August.
SUBJECT: CREATIVITYRead More

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.
SUBJECT: EMAIL MARKETINGRead More

Email marketing is a key tool for marketers looking to connect with their target audience in a highly cost effective and flexible manner, however they are easy to send but much harder to get right. This essential session will be a practical guide to executing effective email marketing campaigns, invaluable to advertisers and agencies alike.
SUBJECT: EMAIL MARKETINGRead More

In conjunction with the IAB’s Affiliate Marketing Council this workshop seeks to give delegates practical hands on experience on several key areas needed to run an effective affiliate marketing campaign.
SUBJECT: AFFILIATE MARKETINGRead More

Ad operations, it’s the heart of our business and a world filled with complications. Over recent months significant developments have been made to improve the running of online advertising, such as online booking and trading systems, advertising standards, late creative policy, under and over delivery and internet advertising sales houses.
SUBJECT: MEDIA PLANNINGRead More

The Internet Advertising Bureau is going ‘on tour’ to Manchester this year, hand-in-hand with some of the industry’s biggest names to discuss the online marketplace, plus the big challenges in the UK (& specifically outside the M25).
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IAB Engage for Brand Building will provided the latest case studies and examples of exceptional online creativity and integration from brands such as Stella Artois, Tesco mobile, Lucozade Sport and McCain. The IAB’s latest Brand Engagement study on retail was also revealed, and top brands illustrated how they have used search, video, e-commerce and mobile technology to take their brand building activity to the next level.


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In just a few hours the IAB / B2B Search Marketing workshop provided delegates with the knowledge to make the right decisions and get results from B2B search marketing.


SUBJECT: B2BRead More

This session will be a practical guide to mobile marketing, exploring the opportunities open to advertisers.


SUBJECT: MOBILE MARKETINGRead More

Mobile marketing has been hailed as the next big medium for a while offering exciting new opportunities to reach your audience.We heard from experts in the marketplace about different ways of using mobile marketing.


SUBJECT: MOBILE MARKETINGRead More

IAB / Microsoft Digital Advertising Solutions Creative Showcase celebrates cutting-edge creativity and innovation within the online advertising sector.
SUBJECT: CREATIVITYRead More

The automotive industry was one of the earliest industries to embrace online and has steadily climbed the ranks to become the 2nd highest online spender in the UK. Automotive brands have pushed the boundaries of creativity from launching websites which allow you to customise your own car online or even your favourite car advert to video ads and community led UGC campaigns.


SUBJECT: INDUSTRY VERTICALSRead More

Of all the online disciplines, in-game advertising has to be one of the most exciting. Dynamic in-game advertising exploits the power of web 2.0, enabling marketers to place their brands in front of gamers in real-time; they can also update them, track them, and measure their effectiveness.


SUBJECT: IN-GAME ADVERTISINGRead More

This will be our first “ask the expert” session where advertisers, media owners and agency folks alike will be able to come and ask our panel of experts about the barriers to advertising online.

Panelists:

• Guy Phillipson, IAB
• Scott Gallacher, BSkyB
• Andrew Bradford,AOL
• Jo Simmonds, LBi

SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

This event, a joint venture from the IAB and DMA, will include interactive sessions and a competition where participants will consider and develop a brief prepared by leading industry figures who will present prizes for the best work.
SUBJECT: EMAIL MARKETINGRead More

Following the successes of the last 3 year’s ecommerce half-day conferences, this event covered how consumer behaviour is changing, deepening your understanding of the online customer journey and showed how internet advertising can be used to drive sales and build brands prompting purchases both online and offline across all sectors.



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This seminar presented the results of our biannual online adspend study - conducted in collaboration with PwC - for the whole of 2007, as online looks set to break the £2 billion barrier.

The adspend study results are available to members in our research pages.


SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

Following on from the workshop in February “how to plan and execute an effective search campaign”, this session will take you to the next level.


SUBJECT: SEARCHRead More

With an increasing number of children spending their time online and with the emergence last year of major fast food brands side-stepping Ofcom’s television regulations by launching online games for children.
SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

This session looked at how the web has developed into a broadcast medium to allow brands to maximise their PR and marketing to enhance coverage opportunities and awareness through this popular technique.





SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

This essential half-day conference - took place on February 20 in London and covered the whole spectrum of search marketing.





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This seminar revealed the exclusive research the IAB and leading magazine Wallpaper have undertaken to demonstrate that the consumer carries out research for luxury goods online even if their purchase is made offline.




SUBJECT: BRANDINGRead More

This event was the IAB meets Dragon’s Den and celebrated cutting-edge internet marketing.If you would like to contact any of the entrants who took part in this event you can download their contact details here.


SUBJECT: SPECIALIST SUBJECTS AND MISCRead More

This seminar shared some great ideas from experts in the field of social network optimisation, online pr, social search and how to develop more relevant content for a social audience.




SUBJECT: SOCIAL MEDIARead More

This workshop was key for anyone learning to get to grips the wonderful world of search marketing and unveiled the many pitfalls to avoid and the clever tactics to master.




SUBJECT: SEARCHRead More

On 31 January 2008 we held our annual Grand Prix event, where we announced the Best Creative Campaign of 2007, judged from the 12 monthly winners.
SUBJECT: CREATIVITYRead More

We heard from leading experts in the market on measuring brand engagement and planning for an effective branding campaign and revealed the exclusive results of the latest IAB/Carat Insights soft drinks brand engagement study.

SUBJECT: BRANDINGRead More

Within an interactive and informal environment, this workshop explored all the ‘wonders’ of web 2.0, and how these can be utilised to build your brand and engage your consumers in a powerful dialogue. Based on their learnings from the case studies and best practice guidelines presented, delegates were then asked to complete a web 2.0 ‘challenge’.


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In the last Creative Showcase seminar of 2007, we presented the winners from September to December.
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This event provided an essential insight into the development of mobile marketing in the UK. Including the latest case studies, research into consumer behaviour and trends, as well as best practice guidelines, Engage for Mobile was an essential conference for advertisers looking to embrace mobile as a marketing medium


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The IAB winter of debates is online killing the pleasure of shopping?
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IAB Engage 2007 we took your understanding of online to the next level, and illustrated how every brand in the room can use online effectively within their own communications strategies. Engage 2007 was the IAB's annual full day conference.


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This seminar presented the results of our biannual online adspend study, conducted in collaboration with PwC, for the first half of 2007.

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Engage for Edinburgh was the IAB's first conference outside of London.



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The travel industry has consistently been one of the highest spenders in online advertising, but are marketers in the sector really making the most of the medium in terms of its creative potential? This seminar explored the shape of the travel landscape today, and how online has affected the way we buy, research and market holidays.




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Not literally of course… What does the future hold for digital agencies? Even with the existence of a significant skills shortage the talent within the online industry is second to none, and with digital agencies increasingly taking on above-the-line work, is it time for us to show the traditional world how it’s done?
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This workshop provided an introduction to search and affiliate marketing complete with case studies.




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The wonderful world of web 2.0 and UGC has taken us into a whole new era of internet usage and communication and has no doubt caused great excitement in the industry over the past couple of years. But has the traditional model of advertising really been turned on its head?
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IAB’s third half-day conference of 2007, Engage for Branding, saw the exclusive unveiling of the results from the IAB/Carat Digital first FMCG Brand Engagement Study; where extensive cross media research in the haircare market helped prove the efficacy of online.






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This seminar featured key insights from the IAB’s recent report on the in-game advertising market in the UK, and provided an exclusive look at the results from exciting new recent research conducted by the IAB and gaming community Gamespot.




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This seminar gave an insight into the opinions and attitudes of media planners at all levels and the inner workings of media agencies. The results of a new study were exclusively revealed, which the IAB participated in as part of a syndicated effort, representing online.

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This seminar provided an overview of some of the leading work in the market, and as we move into an era increasingly dominated by content-driven advertising we explored the growth of tenancies as an effective arm of the marketers' communications strategies.

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With experts from the industry this event provided a thorough introduction to the subject, share key case studies and illustrated how you can use online communities to spread your marketing message, monitor online commentary on a brand and distribute press materials online for the best results.


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The day consisted of a mixture of high profile keynotes, discussion groups with peers and pre-scheduled meetings between clients and agencies/suppliers.
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This seminar will profile the winners from January - April 2007
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IAB Engage for Retail provided the essential facts and figures from IMRG on the latest trends and factors influencing purchases online as well as offline.


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Find out first hand how easy and quick podcasting can be with a practical session which enables you to record a piece to camera and by the end of the session it will be downloaded onto an iPod ! Learn why a brand or organisation can benefit and its place in the communications landscape.

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Research from the IAB in 2006, conducted in association with B2B magazine found that B2B marketers are still not making the most of the medium. This seminar provided a broad overview of the internet advertising market as it stands today and the issues faced with a keen insight into the future of online technologies.




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Leaders in the market gave an essential insight into new technologies and outlined how tools like pre-roll video and interactive video streaming work.




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Having driven your consumer to your corporate website with a successful online advertising strategy, how easy does your website make it for them to make a purchase, access information or establish a meaningful relationship with your brand?



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This seminar outlined the essential rules to planning and integrating the successful online strand of any marketing campaign in 2007. Delegates gained a better understanding of the critical processes involved in planning an online campaign. Whilst being provided with example case studies discussing how advertisers can use online to successfully target and deliver to a core audience, planning effectively based their knowledge of consumer behaviour.



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Crispin Porter - Being the most coveted digital agency in the world, this was an unmissable event.
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The full results from the IAB/PwC Online Adspend Study 2006.
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Choose online, choose display, choose search, choose rich media, choose a f*!!ing big file size (IAB/IPA guidelines permitting), choose viral, choose UGC, choose email, choose ipTV, choose sponsorship, choose in-game advertising, choose video, choose behavioural targeting, choose integrated campaigns with the internet at its heart, choose engage for entertainment…

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Working together in small groups, delegates were provided with a step by step guide to the best ways of reaching consumers through search and affiliate marketing, complete with powerful case studies and finished with an informal 'challenge' to help put the theory into practice.



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Podcasting is undoubtedly the 'new' concept on the block in broadcast and yet it is something that has been available for many years. This session looked at what a podcast is, what has triggered its meteoric rise in popularity and how this format can be applied by PR and marketing to enhance coverage opportunities and brand awareness.


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The original Brand New World Research, conducted in 2004 by AOL and the Henley Centre has been an invaluable resource enabling us to better understand the influence of the internet on brand perception and purchase decisions.
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The debate provided an opportunity to learn about the latest media channel trends, while challenging your own perceptions and ideas about what is truly effective email marketing.





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We know that 29.8 million people are now online in the UK (that’s 63% of the total population) but what are they doing? Over 73% of UK internet users have been online for at least 3 years, so consumers are now more web savvy than ever.





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On 25 January 2007 we held our annual Grand Prix event, where we announced the Best Creative Campaign of 2006, judged from the 12 winners January - December. You can visit the official Creative Showcase site for further details.
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Behavioural targeting allows advertisers to increase the relevancy and effectiveness of online campaigns by reaching consumers based on their actual online behaviour and their natural position within the buying cycle.






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This seminar will profiled the winners from September – November 2006, each campaign was presented from conception through to execution and results. You can visit the official Creative Showcase site for further details.
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The internet has revolutionised the car-buying process. Consumers are able to find information, access opinion, compare prices and even book a test drive online, often online visiting the car showroom to make their final purchase.




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The 2006 line up looked amazing with key speeches from James Murdoch, Terry Semel (chairman and chief executive officer of Yahoo! Inc) , John Hegarty (Chairman and Creative Director Worldwide of BBH) and Neil Jones, (Managing Director of Carat). Read more about IAB Engage 2006.
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Sectors such as travel and finance continue to invest heavily in internet advertising, as two of the highest spending industry categories. But as an industry, how do we move away from the perception that online is purely a direct-reponse medium?




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From the proliferation of podcasts to the growth in tenancies and significance of email marketing in maintaining customer loyalty, it’s essential that advertisers engage their audiences with interactive content and a consistent tone of voice.


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In 2005, online became a £1.4 billion medium and grew its market share to 7.8% of all advertising expenditure. This seminar presented the results of our biannual online adspend study, conducted in collaboration with PwC, for the first half of 2006.
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From the Artic Monkeys to Snakes on a Plane, the internet has been at the very core of a number of marketing campaigns throughout the entertainment sector, hitting the headlines in a big way.




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The second of these events covered all the hottest issues for an evening of lively discussion
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The first of these events were aimed primarily at digital agencies and advertisers, and we covered all the hottest issues for an evening of lively discussion:

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Online creative is at its most effective (and persuasive) when experienced and engaged with. Back by popular demand, this interactive workshop will enable delegates to fully appreciate the most powerful rich media campaigns we’ve encountered over recent years.
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Brand marketers are now increasing their online spend and broadening the range of products and fmcg brands promoted online. With 80% of internet-using British homes connected to broadband, the internet now offers a significant opportunity for marketers to build brands.





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Last year it seemed like everyone was talking about blogs, but how much of an impact have they actually had on the marketing community?


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Search advertising has proved itself to be an effective direct response medium, but used intelligently it can also help advertisers build their brands online.



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The recruitment sector remains one of the biggest areas in terms of internet adspend. Increasingly we’re seeing a move away from conventional press advertising due to the convenience of the internet for posting, searching and applying for jobs.
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Internet shoppers now spend almost as much online as they do in stores. A phenomenal £5 billion (£208 average spend per person) was spent on online products in the UK in the 10 week lead-up to Christmas 2005, compared to £3.33billion in the same period in 2004.


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In association with MSN, the IAB Creative Showcase awards are a monthly contest championing the very best in online creative.
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It’s no coincidence that recent years have seen both a growing significance and an increased recognition of peer-to-peer online communities. These vast collectives can affect every aspect of consumer life, including entertainment, communication, ethical awareness and brand perception.
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ipTV is one of the biggest and most talked about developments of recent years, but do we all know exactly what it is and what it means for the online industry? Furthermore, what are the implications that ipTV will have for the marketing community and the shape of the media landscape?



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The IAB online adspend study, carried out in collaboration with PricewaterhouseCoopers is the industry benchmark for the measurement of online advertising expenditure. This seminar presented the full results for the whole of 2005, as online looked set to become a £1 billion medium.
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This event was designed for b2b marketers with big and not-so-big budgets – the beauty of online marketing is its accessibility.




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Online advertising is about engaging with your audience through permission rather than intrusion. In-game advertising is an exciting example of how marketers can achieve this, and this seminar will examine how brands can target specific groups within a welcome environment.




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Do you brands want women online? If so, you shouldn't have missed the latest IAB research into the relationships women have with the internet.

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2005 was a milestone year for online advertising, with the rise of broadband take-up fuelling powerful online creative like never before.
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In the last seminar of the year, we present the Creative Showcase winners from September - November 2005, including MTV Fanzine and Navy Recruitment by Glue London.
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The past few years have seen search companies grow from strength to strength with the continual development of new technologies to make online advertising easier and more effective. This seminar looked back at the history of search, along with recent innovation such as local search and the adoption of display advertising. It also provided greater insight into search behaviour, and how marketers should use this to their advantage.


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This seminar provided a broad overview of the internet advertising market as it stands today, the issues faced and a keen insight into the future of online technologies. We also provided delegates with powerful case studies from leading brands and agencies in the B2B marketplace.




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This seminar illustrated the ways in which FMCG marketers can harness online in order to engage with the consumer, achieve dwell time and utilise interactivity in order to develop a relationship with their audience.


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This seminar outlined the essential rules to planning and integrating the successful online strand of any marketing campaign, from start to finish. Delegates gained a better understanding of the critical processes involved in planning an online campaign, whilst being provided with example case studies.


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Focusing on the key issues and latest trends in online advertising, this one day conference brings together senior professionals from the advertising, marketing and media industries.


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Internet advertising expenditure for the first half of 2005 reached £490.8 million according to the most recent results of the IAB/PwC online adspend study. Online revenues increased by 62.3% on a like-for-like basis when compared to the same period in 2004.
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Celebrating cutting-edge creativity and innovation within the online advertising sector, the IAB Creative Showcase Awards in association with MSN are recognised across the industry for attracting the best creative work from the UK’s leading digital agencies.
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With 28 million people now with access to the Internet in the UK, online word of mouth has never been more powerful...


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This seminar outlined the simple site improvements that can significantly improve your conversion rate and explores the analytic tools you can utilise to monitor the customer journey through your site and identify and resolve the pains in the process.


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Yahoo! introduces us to the i-generation: the opinion leaders and early adopters of today. This is a digitally driven generation that has grown up online and plugged into personal digital technology; the internet playing a pivotal role in all aspects of the lives from personal relationships to their professional lives.


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FACT: every Christmas sees an increase in the amount of time and money that Christmas shoppers spend online.



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The Creative Showcase is the UK’s monthly award for the best online creative. Past winners of award talk us through their winning entries from brief to execution to measurable results –explaining how they harnessed consumer insight and creative formats to produce award winning and successful campaigns for clients. The event included presentations of the certificates to previous winners.



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Email marketing has developed to become a valuable part of the marketing mix as an effective tool for both customer acquisition and retention.




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Andrew Bradford (Senior Manager, strategy analysis, interactive marketing, AOL) presented new findings from AOL and The Henley Centre about how the internet is changing consumer attitudes to brands.



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This seminar offered an insight into the latest thinking in how online should be used in partnership with other media channels to strengthen media schedules for brand campaigns.



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The IAB, Leeds Chamber of Commerce and Leeds Media are pleased to announce the latest IAB Regional Forum, to provide the latest information on internet usage and online marketing to businesses in the West Yorkshire region.

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Online Audiences: Your Essential Update
Latest Findings from BMRB's Internet Monitor and TGI.Net
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Finance is the biggest spending category in online advertising, regularly accounting for a quarter of all spend both on graphical and search formats. this seminar is a chance to learn about how innovative financial marketers are using the web both for branding and customer acquisition.


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Fast moving consumer goods were once confined to television advertising, built with the web now a mass market medium, and the exploding daytime audiences providing an alternative promotional channel to radio, how are FMCG companies making the most of online?



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Consumer travel purchases have been rocked by the internet. About 10% of all purchases are now being made online and the trend is more than doubling every year. Online has become both a key channel to market and a key marketing channel. Against that background we will hear from leading marketers about how the web has worked for their travel strategies.


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The online advertising industry faces yet another crossroads in its short but eventful life. With advertising share at around 4% in Europe, recent evidence shows that the medium now accounts for over 10% of the average person's media consumption.


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The IAB Creative Showcase is the UK’s monthly award for the best online campaign. It is judged by 12 interactive creative directors and has more than 80 agencies from across Europe registered.



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In this lecture from the IAB, marketing veteran Julian Saunders drawed from his book ‘The communications challenge’ to explain how the journeys customers now take and translate this into a plan of action for marketers.

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Youth audiences have led the charge into new media and now see digital as their first choice channel. Email, chat, text, messengers, websites and downloads are all part of their daily routine. But what about marketers trying to reach this increasingly media-savvy group.




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Sponsorship is a powerful form of online marketing and has created some of the most innovative online messaging to date. This IAB seminar provided an overview of some of the leading sponsorship work in the market and a look at where the industry has come from and where is it going.



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This range of case studies explores how cross media optimisation answer key questions marketers need to understand before they can invest further online.


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Business West and the IAB are pleased to announce a jointly organised event to bring the latest information on internet usage and online marketing to businesses based in the South West region. At the Bristol Online Marketing Forum, in one compact afternoon,delegates will have the opportunity to hear the latest research on business and consumer online audiences, find out how the growth in online shopping could provide opportunities for business development strategies and learn more about how to make online media work to grow your business.

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Organised in association with The Edinburgh Chamber of Commerce, this afternoon event will provide a complete guide to online marketing for marketers, SMEs and both traditional or online advertising agencies. Attend the event to hear more about who is doing what online, what is possible creatively, how to plan campaigns and how to ensure your business benefits from an effective search marketing strategy.

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THE ONLINE CALL TO ACTION...When people are ready to buy something these days, they go online. That means you don't have to spend your budget on millions of mailers and you could cut your acquisition costs by two thirds - if your online direct response advertising strategy is right. Attend this morning Forum programme to learn from expert speakers, case studies and information you can actually use. This event is marketing-led - it's not for geeks, it's for you.

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45 million searches a day make hunting out products and services the UK's most popular activity on the web. This means that your customers can come to you - as long as you've make it easy for them to find you.
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