http://www.iabuk.net IAB events are regular informal events. We draw on the highest levels of expertise within the online advertising industry to inform our delegates of best practice, current issues and the latest research. en-gb Sat, 31 Jul 2010 01:28:30 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 The IAB and ESPN conducted research before and after the World Cup looking at football fans and their media consumption habits, attitudes to social media, mobile usage and interaction with brands during the tournament. In addition to presenting the results, the event will examine the cultural differences between UK sports fans and fans watching sport in other countries and the implications this has for international brands and their digital strategies. http://www.iabuk.net/en/1/internetmarketingeventsworldcupresearch.mxsThe first research breakfast event gives IAB members the chance to catch up on any recent pieces of IAB research that they might of missed. At this event you’ll have the chance to explore the findings from three key pieces of IAB research: Customer Conversion Journey, IAB/PwC Adspend Study and the Understanding Media Agencies research.http://www.iabuk.net/en/1/internetmarketingeventsresearchbreakfast.mxsOur first dedicated measurement seminar this year, this event will delve into the world of online measurement. Taking a look at UKOM, the IAB social media measurement framework, mobile measurement and key case studies, this is an event not to be missed!http://www.iabuk.net/en/1/internetadvertisingeventsmeasurementseminar.mxsThe IAB in association with the video platform Brightcove has prepared a series of three short, summertime power hours on key video marketing topics to help you chillax and synergise your inner video love. http://www.iabuk.net/en/1/internetmarketingeventssummerofvideo.mxsThe event is designed for advertisers and agencies and those just wanting to increase their understanding in mobile and gain an understanding into some of the things that are possible with location based services.http://www.iabuk.net/en/1/internetmarketingeventsusinglocationonmobile.mxsThis is a very practical course with major managed exercises ongoing through-out the day to put the theory into practise.http://www.iabuk.net/en/1/digitalprojectmanagementadvanced.mxsThis half-day email marketing workshop is our second of the year. It's an educational networking event where participants will gain an insight into email marketing and all of its key elements, including many email marketing campaigns examples.http://www.iabuk.net/en/1/internetmarketingeventsemailmarketing.mxs