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  7. Display and rich media
  1. Internet marketing
    1. Standards & guidelines
      1. Display and rich media
        1. Counting and measurement
        2. Creative, design and usability
        3. Display ad standards
        4. Display and rich media
        5. Infrastructure and systems
        6. Late creative
        7. Discrepancy guidelines
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Display and rich media standards


Display advertising - banners, skyscrapers, half page ads and MPUs - is the heart of online advertising. In 2009 display advertising was worth £709.3m and accounted for 20.0% of the overall online advertising market. The IAB helps to grow and protect this thriving marketing channel by offering advertisers, agencies and publishers basic standards to make display advertising better and easier to use.

 
Display ad standards
 
The IAB has led the standardisation of online display advertising for over ten years. In 2010, we’ve worked across the industry with the IPA and AOP. The standards have been reduced in number to six and a new standard format in the shape of the Half Page Ad has been introduced.
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Infrastructure and systems
 
A guide to help you plan and time the workflow and delivery of your creative assets.
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Discrepancy Guidelines
 
The IAB in conjunction with the Display Council (consisting of media owners and media agencies) has designed a set of guidelines to identify and prevent discrepancy, reaffirming the IAB's recommended tolerance.
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Counting and measurement
 
The IAB Global Measurement Guidelines solve one of the most critical issues for interactive marketers, agencies, ad-servers and publishers by establishing a clear definition of an online advertising impression in the context of ad-serving technology.
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Late creative
 
Following a period of consultation with media owners and agencies, members of the AOP and the IAB have agreed an industry policy for charging where there is late delivery of online advertising creative, effective from 1 April 2006.
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Creative, design and usability
 
Service providers need to consider making reasonable adjustments to the way they deliver their services so that disabled people can use them. Back in 2004, the IAB produced a set of tips to producing accessible adverts along with a briefing to members on this matter to help them comply with the act.
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