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  1. Creative showcase awards
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Creative showcase awards


The IAB Creative Showcase Awards showcase cutting-edge creativity and innovation within the online advertising sector. On this page we present to you this month's worthy winner, showcase information and other creative allsorts.

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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.
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'Sackboy - LittleBigPlanet' by Agency Republic' To celebrate the launch of the Little Big Planet computer game, Agency Republic created a ‘Sackboy’ generator. The microsite lets you create and control your very own 3D version of the games stuffed hero.
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'LA Premiere' by Lean Mean Fighting Machine Celebrating the launch of Emirates new route between Dubai and LA users are given the opportunity to star in a short film. The final movie will have a global cast, acting in the same scenes, but who have never actually met.
The entry process is very simple. All we ask is that campaigns have run in the past two months and, if entered by an agency, are for a live, bona fide client. You must also have registered with us and received a password to use the site.
The Creative Showcase Award sponsor, Microsoft Advertising is a set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points.
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