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  1. Creative showcase awards
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Creative showcase awards


The IAB Creative Showcase Awards showcase cutting-edge creativity and innovation within the online advertising sector. On this page we present to you this month's worthy winner, showcase information and other creative allsorts.

 
Winner: October 2008
 
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.
Explore More*
 
Runner up 1: October 2008
 
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'Sackboy - LittleBigPlanet' by Agency Republic' To celebrate the launch of the Little Big Planet computer game, Agency Republic created a ‘Sackboy’ generator. The microsite lets you create and control your very own 3D version of the games stuffed hero.
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Runner up 2: October 2008
 
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'LA Premiere' by Lean Mean Fighting Machine Celebrating the launch of Emirates new route between Dubai and LA users are given the opportunity to star in a short film. The final movie will have a global cast, acting in the same scenes, but who have never actually met.
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Enter the awards
 
The entry process is very simple. All we ask is that campaigns have run in the past two months and, if entered by an agency, are for a live, bona fide client. You must also have registered with us and received a password to use the site.
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Microsoft Advertising
 
The Creative Showcase Award sponsor, Microsoft Advertising is a set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points.
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