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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

How to create an internet marketing campaign


This area of the site offers practical advice, sound knowledge, improved digital skills and a step by step guide to constructing an internet marketing campaign. Taking in each stage of the campaign cycle using a wealth of industry expert opinion, let the following pages act as a handy checklist for your campaign strategy.

 
Creating a campaign
 
 
 
Learn more on...
 
 
 
Creating a campaign
 
Online marketing guide
Download the 'IAB Online Marketing Guide' for everything you need to know about creating a campaign.
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