Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.
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Learn more about the IAB and the people within it.
The Internet Advertising Bureau (IAB) is the trade association for online advertising. With over 465 members, it's run for the leading media owners and agencies in the UK internet industry.