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  1. Research & case studies
    1. Case studies
      1. Automotive
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Mercedes create a buzz online


 
How Mercedes used banners and skyscrapers on FT.com to drive awareness of their new SL-Class and generate quality leads with the help of their agency BJK&E.

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