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Creative Showcase

Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

FMCG Case Studies

Downloads Available
Flora find winning formula with online (395k)
How, with the help of their agency AKQA, Flora used online to build its position at the heart of the healthy family.
Online is just the ticket for The National Lottery (315k)
How Camelot drove awareness and trial of Lotto Online with the help of AOL.
How bbcgoodfood.com positioned New Zealand Lamb as premium quality (690k)
New Zealand Lamb worked with bbcgoodfood.com to separate themselves from the competition, bringing credibility and trust to the table through association with accomplished chefs as well as featuring a bespoke New Zealand Lamb recipe exclusive to bbcgoodfood.com users.
Gordon's drink to online sponsorship success (1152k)
How Gordon's Gin used sponsorship of Chrysalis Radio's homepage to capture audience data and drive site traffic.
San Miguel bring 'Taste of Spain' to life (814k)
How Guardian Unlimited helped San Miguel associate with the genuine taste of Spain.
Imperial Leather gels with target audience online (248k)
How Cussons used online sponsorship of Handbag.com to increase awareness and drive site traffic.
Gillette Venus makes an impact online (379k)
How Gillette drove advertising awareness for the launch of its new Gillette Venus product using banners and editorial on Handbag.com.
Colgate learn the power of cross media optimisation (670k)
How Colgate learned the effect on purchase intent of cross media optimisation.
Dove learn the power of cross media optimisation (514k)
How Dove realised the power of online through cross media optimisation.
Kleenex learn the power of cross media optimisation (731k)
How Kleenex realised the synergistic potential of online by using cross media optimisation.
Persil encourage artistic ambitions online (232k)
How Persil raised brand awareness by using rich media on MSN with the help of their agency Zentropy Partners.
Polo find refreshing solution (252k)
How Polo boosted unaided brand awareness by 188% using a microsite and banners on MSN.
Maltesers enjoy sweet success online (182k)
How Maltesers sponsorship of Wanadoo's TV channel drove purchase, awareness and association.
Ariel serves up an ace online (145k)
How Ariel raised awareness of their sponsorship of Tim Henman by sponsoring Yahoo! Wimbledon.
Cobra drinks to online success (429k)
How Cobra beer achieved a 49% lift in purchase intent using streaming video on Yahoo!
Pringles scores highly during Euro 2004 (187k)
How Pringles used sponsorship of Yahoo's Euro 2004 coverage to build brand favourability
Kleenex work with Microsoft to deliver new brand story using social media (477k)
How Kleenex worked with Microsoft on their 'Let It Out' campaign to achieve a positive shift in brand perception using social media.
Walkers reached a huge online audience with engaging advertising. (550k)
How Walkers worked with Microsoft to increase purchase intent by 18.8 percentage points.
Coca-Cola and Microsoft engages consumers with online game campaign. (1219k)
How Coca-Cola worked with Microsoft to increase awareness and raise message association amongst 16-34 year olds.

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