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  9. Fiat and topgear.com
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

How Fiat used the BBC's topgear.com to increase brand awareness amongst potential car buyers, promoted the Fiat 500, Fiat Bravo and Fiat Punto, and drove direct response


 
Fiat worked with the BBC's topgear site to create a tactical campaign by securing key words on the car review pages of topgear.com.

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  • Fiat and topgear.com (232k)
    Fiat worked with the BBC's topgear site to create a tactical campaign by securing key words on the car review pages of topgear.com
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