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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Business to business


Similarly to the B2C arena, businesses are finding that their consumers have moved online and moreover, there is potential to reach further lucrative audiences that can be effectively marketed to in this space.

 
b2b email marketing
 
Best practice, benefits and barriers.
Explore More*
 
b2b and blogging
 
Can a blog help build your business?
Explore More*
 
b2b and communities
 
How to successfully engage customers and partners in B2B online communities.
Explore More*
 
b2b and seo
 
Best Practice SEO for your business.
Explore More*
 
b2b and rich media
 
Adding Rich and Streaming Media into the mix.
Explore More*
 
IAB talks B2B
 
A regularly updated magazine style section for all your business to business needs.
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