The Internet advertising Bureau is a B2B brand. And that’s why we’re so passionate about B2B marketing, because we do it, and we appreciate the need to stand out in loud, highly competitive markets. We have asked our B2B council to share their insights into strategy, execution, measurement and evaluation across a range of disciplines.
In 2009 the B2B Council carried out some research to gain greater insight into how digital is currently being used in B2B marketing campaigns and also what the general level of understanding and knowledge is around digital marketing techniques.