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  1. Internet marketing
    1. All online guides
      1. Affiliate marketing
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        1. Introduction
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Vertical Series: Automotive


The automotive industry is now the second largest spender online, accounting for 12.9% of the total market. This is a digestible guide to the automotive sector online, the perfect companion for anyone requiring a snapshot or overview of activity in the area, or in the midst of an automotive pitch. What are car buyers doing online? Where do they go and what are they in to? How do you design an engaging and usable automotive site? What makes for an effective display campaign online? All these questions will be answered here, alongside some useful links, site reviews and outstanding case studies illustrating how car brands have made the most of what internet marketing has to offer.

 
Automotive Vertical Handbook
 
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Automotive Vertical
 
Automotive Handbook
Download part one of the IAB vertical series: first up, Automotive sector
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