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  1. Internet marketing
    1. Internet marketing guides
      1. Affiliate marketing
        1. Intro to affiliate marketing
        2. The different types
        3. When to use it
        4. At the heart of your business
        5. A day in the life
        6. A 12 month programme for merchants
        7. Affiliates and brand
        8. Managing affiliates and PPC
        9. Making affiliate marketing sustainable
        10. Affiliate Tracking and Data
        11. Artificial Traffic and Clicks
        12. Leakage Best Practice
        13. Discount Vouchers
        14. Handling Closures
        15. Compensation
        16. Spyware and Adware
        17. Case studies
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Affiliate marketing


Affiliate marketing is the ideal partner to online retailers as it works like a virtual sales team, paid only on commission. There remains a need for better education in this growing area of online. This affiliate guide section is here to help.

The affiliate marketing handbook

Learn about every step of setting up an affiliate programme with the IAB Affiliate handbook.
Find all the affiliate affiliate case studies from our Affiliate Marketing Council.
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